MOTION
GRAPHICS

Lovely and vivid motion graphics are created to remind people of details often overlooked in real life.

My Role

Motion Graphics, Storytelling, Illustration

Timeline

02/2021 – 05/2021

Project 01
Concept

We now live in a world full of stress and anxiety, which has a big impact on our well-being.

Being aware of both physical and mental matters can help maintain healthy with a positive lifestyle.

This first project concept is to promote what staying healthy means and remind people to attach importance to their health.

Motion Theme & Style
Start Small to Maintain Health
  • The project's theme started with the minor matters to keep healthy.
  • I presented antitheses on healthy and unhealthy points to indicate what would unhealthy habits cause and what positive transformation a healthy life could bring for people.
Animated Flat Design
  • Flat design is the primary style of this project.
  • I used Illustrator to create all the storyboards and apply appropriate colors to make a vivid animated effect for each scene.
Moodboard
Style Guide
Primary Color
Secondary Color
Neutral Color
Typeface
Storyboard
Final Animation
Project 02
Concept

Though many people claim that cats are not as affectionate as dogs, this is not true. They are very affectionate and loving pets.

Cats may sometimes act like they do not care about their owner very much, but they are likely sending many signals that they love us if we pay attention.

The concept of this project aims to show some signs of cats' love languages with an animation.

Motion Theme
The most representative love languages of cats:
  • The slow blink refers to a “kitty kiss” and is one sign of kitty affection that we often miss.
  • Cats’ tail tells their mood. Holding tail up high expresses a happy mood from them.
  • If they are rubbing against our ankles, they are saying that they very like us and we are part of their crew.
  • When our cats choose to nap near us or next to us, they are showing their complete trust in us.
  • The rhythmic moving of front paws is known as kneading. It is a special message as a sign of happiness and trust.
  • A cat headbutt is a great sign that shows that your cat trusts you enough to be up close and personal with you.
  • When cats are lying or rolling on the floor with their tummy up, that means they trust the environment and feel protected.
Motion Style

The color palette is mild but colorful to distinguish different love languages.

Creating transition shapes between each scene to add coherence.

Using accent graphics at the both beginning and end of the video to increase motion.

Moodboard
Style Guide
Primary Color
Secondary Color
Neutral Color
Typeface
Storyboard
Final Animation
Project Takeaways

As I created these projects, I learned that motion graphics is more than just about creating beautiful animation, but more of a way to communicate with the audience.

Motion graphics establish an intuitive visual communication that blends with stories to create engaging pieces that share ideas, concepts, and thoughts.

Also, I enjoyed creating flat illustrations, which helped me improve my aesthetic sense in color, and made me more proficient in the use of design tools, such as Illustrator and After Effects.

Next Case Study
UI/UX Design

Paw House

A professional app for pet owners that offers pet boarding or sitting service while away.

Book A Pet Service